Session Description: "Marketing with Real Estate Stats & Analytics"

How’s the Market?is a question that every real estate professional is asked daily – from client, leads, and prospects.

New information is available weekly about the stock market, housing market, mortgage rates, and the political spectrum of affairs.  Home buyers and sellers what to know how these weekly events affect their local real estate market and their personal situation. Real agents agents should leverage this current state of affairs to position themselves as the local market expect.

But how? By using Real Estate Market Stats and Data available in all facets of their business!


  • Reaching new customers in blogging, newsletters, local market reports
  • What’s happening right now in your area?
  • “Here’s something different from the headlines…”

Lead Generation & Development

  • The call to action & easy follow up
  • Direct Response + Branding

Client Development & Management

  • You are the expert
  • Illustrate their opportunity
  • Manage expectations

This session will provide simple, concrete examples of how to use local market data.  Some cases that we’ll cover in the session:

  • Utilizing median days-on-market vs. average days-on-market
  • Showing seasonal inventory and price trends to push buyers off the fence
  • Price trends by price level to help sellers set the price right the first time.

The session is led by Mike Simonsen and Scott Sambucci at Altos Research.  We’re data geeks that work with agents and real estate professionals across the country to help them leverage real estate market data to show their local market expertise.  Mike is the CEO and co-founder of Altos Research, and authors the Altos Research company blog.  Scott is the VP of Sales & Analytics and authors the Altos Research Real Estate Marketing Blog on Active Rain.

Looking forward to seeing you there!