theONswitch joins the list of RE BarCamp NY sponsors

theONswitch is a different kind of marketing company.  Its CEO and Founder, Nancy A. Shenker has worked around the residential and commercial real estate world for many years.  Their unique approach to marketing 66Main andMETRO92, two new properties in Yonkers resulted in lease-up in record time, coverage on major TV news, and extensive viral buzz.

theONswitch combines traditional time-tested brand development and marketing techniques with PR strategies, and the full range of social media “tricks,” to deliver results for every project they undertake.  In addition to real estate, they have extensive experience (and incredible results) in retail, food, fashion, sports, health and wellness, and kids and education.  And yes, they have even gotten a client’s product on Oprah!

The company prides itself on personalized client care and caring, speed, flexibility, and creative new ideas to old tough problems.  The word “cannot” doesn’t exist in their vocabulary and they love taking on launches, fixer-uppers (marketing assignments, not homes) and ridiculously difficult challenges.  At theOnswitch, they build websites, make brochures, run guerilla marketing programs and do all the “usual stuff” that marketing companies do – but with a creativity that always breaks through the clutter.

Nancy speaks frequently to national and local groups on topics ranging from social media etiquette to brand development to e-mail marketing to events and experiential marketing (and more).  She has been quoted in most major consumer and business media and is a contributing editor to the New York Enterprise Report, where she writes a weekly blog on innovation.  She just started nunumedia, a publishing venture, and launched a new line of business comic books (Bizics™), available on

We welcome theONswitch to the RE BarCamp family!