We are proud to announce Social Terra Consulting as the newest RE BarCamp 2013 sponsor! Led by Steph L. Davis, Social Terra specializes in all things real estate when it comes to social. you can find them on Facebook, Twitter, and Google+ as well. Please take a look and get to know them! Steph will be in attendance at REBCNY this year and most certainly dropping some knowledge on her experiences in the social world.
A little about Social Terra
Based on Social Terra’s experience, we have found that the first—and often unrecognized—challenge is arriving at a shared understanding of what Social Media actually is. Most people believe that it is simply creating a profile on Facebook and wham, you are a social media expert and the money rolls in. This is not the case.
SOCIAL MEDIA refers to a type of website, application or communications vehicle where people have the ability to connect with one another. The key misconception out there is that Social Media and Social Networking are synonymous. Big Mistake. SOCIAL MEDIA NETWORKING is where Social Media multi-media consumers discuss and interact, share content and ideas; and build relationships. Social Media and Social Networking working in tandem is Social Media Optimization (SMO).
Social Media Optimization is rapidly transforming the way companies do business, and we have the roadmaps that lead the way. There are powerful methods of using social media to help generate sales and to manage customer needs in REAL TIME as they evolve, as well as applications specifically designed for a pipeline of profits both short term and long term. Bottom line: Social Media is not about technology. Social Media is about relationships. As Erick Qualman, the author of SocialNomics, states, “The ROI of Social Media is Your Business Will Still Exist in 5 Years.” And according to an analysis of 4,200 companies by the business consulting giant, McKinsey Global Institute, social technologies stand to unlock $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for bottom line?